City lettings for City professionals
Net Lettings approached us to help redefine their brand image as part of the process to re-position the business. We helped define the brief and shape the process that called for the brand to appeal to City businesses and their key decision makers who have a requirement to locate and house their workforce in London either short or long term.
We devised a mark and image which is cool, contemporary and professional in outlook. The story tells of a lettings agent which has the pulse of the City at its heart. The skyline graphic is a dual representation of a heartbeat and skyline which we use in abstract forms throughout the brand toolkit.