Montagues Lettings & Sales
Brand refresh and marketing collateral
Recognised as one of Essex's leading independent estate agents with a reputation built on intimate local knowledge, Montagues have been serving Epping, Ongar, and the surrounding villages for over 20 years.
A shift in the local market and increasing pressure from competition, Montagues approach us to help reposition the agency that it better reflects the taste and heritage of the area they serve and reinforces the long-standing reputation they have built. Montagues are in the business of selling and letting properties and as such needed to remain highly visible on the high street and importantly in front of the properties they were sign-posting. We married a brand identity that reflected the heritage of the ancient forest and surrounding areas that has made Epping and it's royal connections famous with a bold and striking colour scheme.
Nearly 2 years down the line and the reimagined brand strategy and visual language has helped Montagues increase their market share by 6% year on year against the nearest competition who managed 2%. In the words of Rightmove, this is 'remarkable'.
It's good to be nosy
Our approach is to start with research, initially conducting competitor analysis to identify gaps and opportunities. We also looked to profile the local market to understand aspirations and motivations. Of course, it's imperative we understood the goals of Montagues and dig deep to get to their values.
These insights were incredibly important for us to form approaches that set the direction of the brand identity. Connecting a history, service, and visibility.
So comes the magic sauce
Creating the brand image and keeping sight of discoveries made during the research is key to ensure the creative approaches are appropriate and targetted. Our goal is to carefully craft an image that speaks to the customer and reflects the values of the business. Ultimately it has to be effective for the business and help growth. The deliverables we developed for Montagues, from brochures, to shop fronts and digital templates to advertise properties on social media as well as translating the brand online to ensure Montagues visibility is maximised.