Abbeymove / Crafting a brand with City professionals in mind

Abbeymove
Brand Identity

With a rich heritage within Waltham Forest, Abbeymove’s history spans over 40 years with a sizable portfolio of properties. 

Based on one of the UK's most crowded high streets for estate agents, Abbeymove needed to stand out from their competitors. There are some well-trodden brand approaches along Hoe St so our approach had to feel different. Coupled with the desired positioning of higher net worth individuals, we devised an approach that is friendly but also speaks to a generation of City professionals rather than just a localized audience. Mixing a classical look and feel with a premier contemporary approach we have retained a sense of heritage, trust and approachability.

What we did
– Brand development
– Design for print
– Signage
– Marketing collateral