Concerns around climate change are disrupting industries and driving transformation across diverse sectors. Yet at an individual level, people often feel helpless to act. Sure, consumers can take limited actions - turning down their thermostat by a degree or two, eating less meat, driving fewer miles. But even these meagre efforts require inconvenient lifestyle changes.

Greenify empowers consumers to take positive action in the fight against climate change. And brands can instantly ‘Greenify’ their propositions with bolt-on carbon offsets that equalise the CO2 emissions produced by the manufacture or use of their products or services.

Greenify is the second carbon based organisation Elbow has helped this year to define their brand look and feel. As a startup, we were in from the start to help with the story.