Founded in 2010 by two seasoned agency designers, Elbow has built a reputation for steadfast delivery of brand communication ideas and a disciplined approach to executing them. Commercially savvy, we keep a tight focus on business objectives, as well as the creative elements of a project. The two partners learned their craft at some of London’s most renowned graphic design agencies, helping many of the UK’s biggest brands to engage more closely with their target audiences. Elbow combines this high-end experience with a friendly, informal approach, bringing “big agency” thinking and creativity within reach of smaller organisations and we do it all from our studio in Walthamstow E17. 

Craig Bowman

Craig is a creative tour-de-force, he kick started his 20 year career at Saatchi & Saatchi and has since developed an ability to quickly assimilate business problems and translate them into distinctive and creative marketing solutions.

Julian Van Loxton

Julian has accumulated over 25 years experience as a designer working with names such as Conran, Marks & Spencer and St John Ambulance. With a keen instinct of what works and what doesn't, Julian combines his vast experience of working across many sectors, from commercial to not-for-profit, to help bring a brand to life.

Identity & Branding
We create striking brand identities that not only make their mark today, but continue to do so long into the future. We pride ourselves by not being bound by the latest fad and design for effectiveness. By researching, questioning and understanding client audiences, we find ways to make brands stand apart.

Got a specific message to communicate? We combine quirky thinking and understanding of core issues to devise communication approaches to commercial or social issue campaigns. So whether your need is to unravel complex data or simply to shout about a business proposition, we can provide a fresh perspective.

Why do we call it digital? Most of our client needs extend far beyond the design of a website (we do that to) but often we are asked to help with extending a brand into PowerPoint, Word templates or Mailchimp. We consider anything screen based to be digital - from responsive websites to interactive or accessible PDFs.


We started life in the retail work working with the likes of M&S, Superdrug, WHSmith and Woolworths (remember them?). We've got donkey's years of experience pushing and devising retail solutions in store. Now that environment extends into online - we can do that to.

Ah, bread and butter to us. We eat print and love the smell of a freshly printed brochure. The feel of the paper or the look of a nice foil - who doesn't?. We love nothing better than to take complex data or information and work to better communicate through type, colour and texture. 

Copywriting & Photography
Part of parcel of creating great looking solutions to ensure it reads well. Words are as important as bangers are to mash, done right they can convey a tone of voice that underpins the visual language and we love to create cracking positioning statements as well as cool brands. We are pretty good behind the camera too and masters of photoshop. If we can't do it here we have our network of photographers and copywriters we can call on.

Full client list:

_Heathwatch England
_Teach First
_Right to Succeed
_Achievement For All 3As
_Big Shot Cricket
_Teaching Leaders
_NHS Improvement
_National College for Digitial Skills
_Volunteering Matters
_Spiritual Capital
_Social Action for Health

Pro Bono
_The Hearing Trust UK
_Higham Hill Hub
_Gnome House
_Eat or Heat
_The Young Explorers' Trust


_East London Credit Union
_Plane Savers Credit Union
_Net Lettings Lettings Agents
_Montagues Sales & Lettings
_Susannah Lovis Jewellers
_London Media Rooms
_Providus Financial
_Comax Developments
_Stow Inspired
_RCT Construction
_Watts & Volts
_Tactical Brands
_Flora Harrison Fashion
_Stow Inspired
_Colour Me Beautiful
_James Dale Architects
_Optimist Consulting
_Stirling Ackroyd