Brand identity to help build futures
When establishing a brand, telling a story is a great way to communicate a philosophy. In the case of Providus, a start-up financial advisor business, we devised an approach to suggest that building wealth and establishing futures is an evolving relationship. The bird illustration, developed by Elbow, is used to reinforce the notion of investments constantly in motion as the work to provide a return. Futhermore, the use of a bespoke drawn bird gives lightness and the suggestion of motion as is always the case with futures and finance.