Plane Saver Credit Union
Brand refresh and marketing collateral
Plane Saver is one of the UKs largest Credit Unions. Started by British Airways engineers Plane Saver evolved to offer easy finance solutions to the airline industry. Now they have further diversified their services to the armed forces and those involved with the transport industry. We were recommended to Plane Saver to help revitalise their product marketing material with the aim of providing focus to loans and to appeal to a younger demographic. Our solution was to recommend an interim rationalisation of the brand image and devise messages which engage and promote the Credit Unions position to educate and provide geniune support to it's members'.