Brand identity review that communications and aligns with charity ethos.
NAPA (National Activities Providers Association) is a national charity dedicated to providing stimulating and fulfilling activities for older people in a care environment. Their mission is to support care teams to enable people to live life to way they choose, with life, love and laughter. Our goal was to change NAPAs visual narrative to reflect their mission. Avoiding a complete rebrand we built on their simple logo to build a brand image around their core colours to inject energy and a sense of fun across all membership collateral from print to online including a redesigned website.