OK, so how do we do it?
Because every brief is different, we utilize an agile and flexible philosophy on how we deploy our resources. We bolster our core team with a bit of muscle, a roster of freelance staff including copywriters, photographers, illustrators and as well as production specialists who offer complementary print or digital skills. This enables us to ensure our overheads are as low as possible and we remain competitive. Importantly, they are some of the nicest and most talented people in the industry.
The expression of your brand is through an identity, a logo, however your identity is much more than this: it’s the colour, the space in which you deliver your services and product – whether physical or virtual; it’s the definition and essence. It’s though focusing on what is special about your company and then communicating it effectively which will elbow your position against your competitors.
We can help define a solid brand strategy to encapsulate the personality of your company that provides a clear plan as to how you will transmit this personality and engage with your customers and other stakeholders. It doesn’t stop there, we can also help with employee engagement and brand culture. You company’s most important asset is its people, it’s therefore vital they share the values of the brand and understand its character.
Going digital is great, but the feel of a textured stock can communicate in ways that the virtual cannot. We have solid proven skills in creating beautifully crafted printed material. Communicating through brochures, mailers or point-of-sale is sometimes seen as a dying art, we think differently, it’s another tool in the marketing mix and used effectively, is invaluable. We love to design for print, it’s where we came from after all. Whether small or large, our understanding of print techniques and production helps us push the boundaries creatively and financially.
We like to keep at the forefront of key technologies and trends that direct the online world, our solutions easily integrate with the ever-growing landscape of social networking tools and embrace the interactive nature of the web. We see the digital environment as part of the tool box and with a bit of elbow grease we can make it work to enhance your brand message whether online, digital or interactive.
As well as website design and development, Elbow are expert practitioners in the complementary aspects of the digital arena. PowerPoint, Word templates, banner advertising, e-mail marketing, campaign microsites and search engine optimisation can all be supported.
Impactful, engaging and seductive creative solutions, based on intelligent, well considered concepts form the core of a successful campaign. Elbow has extensive experience and insight which helps us deliver on the objectives of a campaign brief, whether promoting your brand, product or service.