Client: OpsSystems (UK)
Project: Brand communications
Expertise: E-commerce, print and campaign
Direct, bold, authorative and global
OpsSystems have developed a technologically advanced boot range, specifically designed and tested for hot or hostile environments. The materials and construction processes are state-of-the-art. Our brief was to reflect the qualities of the products and reposition the Essex based company to better reflect their global reach. To further underpin the qualities of the boots, we devised an advertising campaign to directly communicate the benefit of the boot range with the military and public services sectors in mind. The website not only repositions OpsSystems, it also offers full e-commerce functionality. Fit for purpose we’d say.